Archive for 2006

Article: Text link ads will boost your link popularity

Wednesday, December 27th, 2006

Use Text Link Ads to optimise link popularity.  Text Link Ads are easy to handle and boost your link popularity and relevant web trafic through direct clicks or through search engine optimization!

Articles, the Best Form Of Free Advertising

Sunday, December 24th, 2006

Those of you reading this who run your own online
businesses know that the aim of the game is traffic -
qualified, targeted traffic - and lots of it.

There are a number of ways to drive qualified traffic
to your site - some of it costs you money, some of it
costs you time. Some of it costs you both and doesn’t
work.

How can writing articles give you free advertising? As
you probably know, there are hundreds of thousands of
people publishing an ezine (electronic newsletter) on a
regular basis. For some of these people, publishing the
ezine is the central plank of their business - they set out
to create a business involving, primarily, the publishing of
the ezine. Others, however, publish the ezine only as an
adjunct to their website - a way to get their site in front
of their ezine subscribers in the hope that this will
generate repeat traffic.

Link Popularity: Why its the best investment you can do for your business.

Friday, December 22nd, 2006

More and more search engines rank your web pages based on the number of links that point to your web site (link popularity). Google uses link popularity as its most important factor in ranking sites. HotBot, AltaVista, MSN, Inktomi, and others also use link popularity in their formulas. In the near future every major search engine will use link popularity,
so developing and maintaining good link exchange campaigns are essential to the success of your business.
Also, finding the right partner to exchange links with is equally as important as becoming a member of a link farm can be
devastating to your long term search goals. Your exchange link partner should be reputable in the industry, and should provide links back to you on pages that have a high page rank. The end goal is to have the greatest number of websites
pointing to you saying on the link itself, “Your Company – Offering (insert your key phrases here)”.
For a good ranking on Google, Inktomi and Altivista, you need good links that point to your site.
If you develop a strong content oriented site you can persuade thousands of other webmasters to link to you or to trade links with you. If you want to do it yourself, all you need is the right content, the right email letter, and a keen eye for finding sites that well link to your site. The key is to develop content people want to link to and then get out there and make the contacts by visiting people’s sites, sending out personalized emails to webmasters of sites you have visited, and networking in discussion groups. You can also make posts in forums related to your industry to increase your link popularity. Just do a search on any search engine with your industry + forums or discussions and you should be able to find a few discussion boards where you can make posts. Make sure that you find a way to participate on the discussion as opposed to just posting an ad that’s not related to what people are talking about. Another way that you can greatly increase the link popularity of your website is by publishing articles. There are literally thousands of ezine and newsletter publishers that would love to publish your article on their ezine.

RSS feeds will increase ranking

Thursday, December 21st, 2006

RSS feeds will increase ranking of the supplier (publisher) and user of RSS feeds. As for the user, the use of RSS feeds will result in frequently updated content and so to a more dynamic website. This will attract linking from other sites.

Secondly, more targetted feeds are more specific to a topic. This contributes to the ranking on this topic.

In the Third place: More links to a more dynamic website will increase the frequency of updates in the ranking of search engines.
In general with a proper selection of feeds, using RSS feeds is beneficial to both parties, the publisher and the user.

Finally: as user be aware that RSS feeds will lead traffic from your site to the publisher. The adverse effect could be that the publishers’ site is more interesting..

Article: value RSS and ads

Thursday, December 21st, 2006

Surveys show that incorporateing ads in RSS feeds is not always beneficial to the provider of feeds. A considerable part of the providers of RSS feeds discover reduction in subscribers to their feeds. Maybe subscribers to feeds have special interest in topics and avoid advertisements that can be found everywhere. Another reason is that keyword based ads or contextual ads are not always targeted enough or selective enough althought this will improve. So be aware of the possible consequences of putting ads in your RSS feeds

Article: RSS, ads and search engines (Google, Yahoo)

Thursday, December 21st, 2006

Google and Yahoo support ads (advertisements) in syndicated content, RSS feeds. The items could be syndicated news, search results or web logs, and will combined with the output of an ad server. The ad server provides keyword or content based targeted ads that are incorporated directly into a RSS feed, giving new advertising opportunities and earning opportunities to the provider of the feeds and/or the search engine.

Article: RSS and Pagerank

Thursday, December 21st, 2006

A RSS feed generates links to the providing party. Consequently these links will contribute to the Pagerank and to the ranking in general of the website of the providing party. It is evident that the provider of RSS feeds will benefit in ranking and pagerank.

In addition the provider of RSS feeds will benefit from visitors clicking on the link to read the whole article. 

What is RSS?

Thursday, December 21st, 2006

RSS is a protocol, based on XML, that provides an open method of syndicating and aggregating web content. Using RSS files, you can create a data feed that supplies headlines, links, and article summaries from your website. Using RSS-feeds will update content from websites delivered to them via a ‘news aggregator’, to receive these types of feeds.

Feedvertising real simple syndication rss

Thursday, December 21st, 2006

Feedvertising by real simple syndication, or rss feeds is a good way to get your text ad links to a bigger audience.
You can target your ad buy to a single blog, so now you have the ability to reach the exact audience you’re after.
For more info click the “feedvertise here” button in the sidebar of the frontpage of the Blob.
 

Article: Pagerank and internal links

Wednesday, December 20th, 2006

Pagerank can be distributed within a site by internally linking. By internally linking it is not possible to increase the total Pagerank. Internal links from higher pagerank pages to lower pagerank pages will decrease the pagerank of the referring page and increase the pagerank of the receiving page.

However the aggregated sum of pageranks is increased by increasing the number of pages in the site.