Articles, the Best Form Of Free Advertising
Those of you reading this who run your own online
businesses know that the aim of the game is traffic -
qualified, targeted traffic - and lots of it.
There are a number of ways to drive qualified traffic
to your site - some of it costs you money, some of it
costs you time. Some of it costs you both and doesn’t
work.
How can writing articles give you free advertising? As
you probably know, there are hundreds of thousands of
people publishing an ezine (electronic newsletter) on a
regular basis. For some of these people, publishing the
ezine is the central plank of their business - they set out
to create a business involving, primarily, the publishing of
the ezine. Others, however, publish the ezine only as an
adjunct to their website - a way to get their site in front
of their ezine subscribers in the hope that this will
generate repeat traffic.
