Pagerankpage’s The Blob

Those of you reading this who run your own online
businesses know that the aim of the game is traffic -
qualified, targeted traffic - and lots of it.

There are a number of ways to drive qualified traffic
to your site - some of it costs you money, some of it
costs you time. Some of it costs you both and doesn’t
work.

How can writing articles give you free advertising? As
you probably know, there are hundreds of thousands of
people publishing an ezine (electronic newsletter) on a
regular basis. For some of these people, publishing the
ezine is the central plank of their business - they set out
to create a business involving, primarily, the publishing of
the ezine. Others, however, publish the ezine only as an
adjunct to their website - a way to get their site in front
of their ezine subscribers in the hope that this will
generate repeat traffic.

More and more search engines rank your web pages based on the number of links that point to your web site (link popularity). Google uses link popularity as its most important factor in ranking sites. HotBot, AltaVista, MSN, Inktomi, and others also use link popularity in their formulas. In the near future every major search engine will use link popularity,
so developing and maintaining good link exchange campaigns are essential to the success of your business.
Also, finding the right partner to exchange links with is equally as important as becoming a member of a link farm can be
devastating to your long term search goals. Your exchange link partner should be reputable in the industry, and should provide links back to you on pages that have a high page rank. The end goal is to have the greatest number of websites
pointing to you saying on the link itself, “Your Company – Offering (insert your key phrases here)”.
For a good ranking on Google, Inktomi and Altivista, you need good links that point to your site.
If you develop a strong content oriented site you can persuade thousands of other webmasters to link to you or to trade links with you. If you want to do it yourself, all you need is the right content, the right email letter, and a keen eye for finding sites that well link to your site. The key is to develop content people want to link to and then get out there and make the contacts by visiting people’s sites, sending out personalized emails to webmasters of sites you have visited, and networking in discussion groups. You can also make posts in forums related to your industry to increase your link popularity. Just do a search on any search engine with your industry + forums or discussions and you should be able to find a few discussion boards where you can make posts. Make sure that you find a way to participate on the discussion as opposed to just posting an ad that’s not related to what people are talking about. Another way that you can greatly increase the link popularity of your website is by publishing articles. There are literally thousands of ezine and newsletter publishers that would love to publish your article on their ezine.

Surveys show that incorporateing ads in RSS feeds is not always beneficial to the provider of feeds. A considerable part of the providers of RSS feeds discover reduction in subscribers to their feeds. Maybe subscribers to feeds have special interest in topics and avoid advertisements that can be found everywhere. Another reason is that keyword based ads or contextual ads are not always targeted enough or selective enough althought this will improve. So be aware of the possible consequences of putting ads in your RSS feeds

Google and Yahoo support ads (advertisements) in syndicated content, RSS feeds. The items could be syndicated news, search results or web logs, and will combined with the output of an ad server. The ad server provides keyword or content based targeted ads that are incorporated directly into a RSS feed, giving new advertising opportunities and earning opportunities to the provider of the feeds and/or the search engine.