Pagerankpage’s The Blob

RSS feeds will increase ranking of the supplier (publisher) and user of RSS feeds. As for the user, the use of RSS feeds will result in frequently updated content and so to a more dynamic website. This will attract linking from other sites.

Secondly, more targetted feeds are more specific to a topic. This contributes to the ranking on this topic.

In the Third place: More links to a more dynamic website will increase the frequency of updates in the ranking of search engines.
In general with a proper selection of feeds, using RSS feeds is beneficial to both parties, the publisher and the user.

Finally: as user be aware that RSS feeds will lead traffic from your site to the publisher. The adverse effect could be that the publishers’ site is more interesting..

Surveys show that incorporateing ads in RSS feeds is not always beneficial to the provider of feeds. A considerable part of the providers of RSS feeds discover reduction in subscribers to their feeds. Maybe subscribers to feeds have special interest in topics and avoid advertisements that can be found everywhere. Another reason is that keyword based ads or contextual ads are not always targeted enough or selective enough althought this will improve. So be aware of the possible consequences of putting ads in your RSS feeds

Google and Yahoo support ads (advertisements) in syndicated content, RSS feeds. The items could be syndicated news, search results or web logs, and will combined with the output of an ad server. The ad server provides keyword or content based targeted ads that are incorporated directly into a RSS feed, giving new advertising opportunities and earning opportunities to the provider of the feeds and/or the search engine.

A RSS feed generates links to the providing party. Consequently these links will contribute to the Pagerank and to the ranking in general of the website of the providing party. It is evident that the provider of RSS feeds will benefit in ranking and pagerank.

In addition the provider of RSS feeds will benefit from visitors clicking on the link to read the whole article. 

RSS is a protocol, based on XML, that provides an open method of syndicating and aggregating web content. Using RSS files, you can create a data feed that supplies headlines, links, and article summaries from your website. Using RSS-feeds will update content from websites delivered to them via a ‘news aggregator’, to receive these types of feeds.