Pagerankpage’s The Blob

In Progress Jan 11 by Micah Sparacio on blogherald.com A search on Google’s Blog Search reveals that many people are seeing material evidence of a Google ToolBar PR update. Since this has become such a big event for webmasters around the world, we thought we’d help spread some of the joy. So far, the news is that many 4-6 month old sites are showing PR in the toolbar for the first time, but also that many older sites have dropped down to PR 0. 

The consensus seems to be that the drop to PR0 is not a penalty, but actually part of an ongoing data push for the current update. Let’s hope so! 

The best way to get a picture of your forthcoming pagerank is to use this tool called LivePR which allows you to see Toolbar PageRank across a sampling of many Google datacenters. 

The Myth of “Guaranteed #1 Ranking” in Search Engine Marketing

You’ve seen the ads: Guaranteed #1 Ranking! There are no guarantees in search engine marketing and website promotion. If anyone tells you different, you
should check quickly to make sure they don’t have their hand in your wallet.

Suppose you sell widgets. You want to sell more widgets, and the way to do that is to make sure that more people know about widgets, and that you are the place to buy their widgets. You might decide to buy a half-page ad in a national magazine to tell your story. When you place that ad, you are “guaranteed” your position.

With a magazine advertisement, you know what the magazine’s circulation is, who reads it, and which page will feature your ad. The magazine can guarantee all
that, because they own the medium.

Search engine marketing is qualitatively different. When you work with a search engine marketing firm to promote your website, they cannot guarantee where your
listing will appear. Certainly there are types of online ads where there are guarantees in place: banner ads priced at “cost per thousand impressions”,
pop-up ads, and so forth. These are like traditional media buys, where you are working directly with the owner of the medium where the ads appear, but this is not search engine marketing.

Even so-called pay-per-click search engines cannot guarantee your position. In Google AdWords, for example, it is not just the price you pay for a given
keyword that determines where you will rank. They also bring in other factors, including how often your ad is clicked-on, to determine which ad will be listed first. Just throwing money at them will not necessarily get you into the #1 spot.

The bottom line is this: search engine marketing professionals do not own the search engines. They can tell you that you will achieve #1 ranking on a given
search engine, or they can tell you that the moon is made of green cheese, but there is no way they can make either of those happen. When you tell Time
magazine you want your ad to be on the back cover, and you pay them enough money, they will guarantee you the back cover. If you tell your search engine
marketing people you want to be #1 in AllTheWeb, they cannot guarantee you that result. They can recommend changes to your site that will increase the
likelihood of your ranking higher, but that is a long way from a guarantee. If you don’t control the medium, you can’t guarantee the result. Since your search engine consultant doesn’t control the search engine, there is no way they can guarantee your position.

The ranking algorithms of the search engines are a closely-guarded secret. The search engine wants to give top ranking to the site that is the best match to an individual visitor’s search query, not to the site that was able to “beat” the algorithm.

Use Text Link Ads to optimise link popularity.  Text Link Ads are easy to handle and boost your link popularity and relevant web trafic through direct clicks or through search engine optimization!

More and more search engines rank your web pages based on the number of links that point to your web site (link popularity). Google uses link popularity as its most important factor in ranking sites. HotBot, AltaVista, MSN, Inktomi, and others also use link popularity in their formulas. In the near future every major search engine will use link popularity,
so developing and maintaining good link exchange campaigns are essential to the success of your business.
Also, finding the right partner to exchange links with is equally as important as becoming a member of a link farm can be
devastating to your long term search goals. Your exchange link partner should be reputable in the industry, and should provide links back to you on pages that have a high page rank. The end goal is to have the greatest number of websites
pointing to you saying on the link itself, “Your Company – Offering (insert your key phrases here)”.
For a good ranking on Google, Inktomi and Altivista, you need good links that point to your site.
If you develop a strong content oriented site you can persuade thousands of other webmasters to link to you or to trade links with you. If you want to do it yourself, all you need is the right content, the right email letter, and a keen eye for finding sites that well link to your site. The key is to develop content people want to link to and then get out there and make the contacts by visiting people’s sites, sending out personalized emails to webmasters of sites you have visited, and networking in discussion groups. You can also make posts in forums related to your industry to increase your link popularity. Just do a search on any search engine with your industry + forums or discussions and you should be able to find a few discussion boards where you can make posts. Make sure that you find a way to participate on the discussion as opposed to just posting an ad that’s not related to what people are talking about. Another way that you can greatly increase the link popularity of your website is by publishing articles. There are literally thousands of ezine and newsletter publishers that would love to publish your article on their ezine.

RSS feeds will increase ranking of the supplier (publisher) and user of RSS feeds. As for the user, the use of RSS feeds will result in frequently updated content and so to a more dynamic website. This will attract linking from other sites.

Secondly, more targetted feeds are more specific to a topic. This contributes to the ranking on this topic.

In the Third place: More links to a more dynamic website will increase the frequency of updates in the ranking of search engines.
In general with a proper selection of feeds, using RSS feeds is beneficial to both parties, the publisher and the user.

Finally: as user be aware that RSS feeds will lead traffic from your site to the publisher. The adverse effect could be that the publishers’ site is more interesting..

Google and Yahoo support ads (advertisements) in syndicated content, RSS feeds. The items could be syndicated news, search results or web logs, and will combined with the output of an ad server. The ad server provides keyword or content based targeted ads that are incorporated directly into a RSS feed, giving new advertising opportunities and earning opportunities to the provider of the feeds and/or the search engine.

A RSS feed generates links to the providing party. Consequently these links will contribute to the Pagerank and to the ranking in general of the website of the providing party. It is evident that the provider of RSS feeds will benefit in ranking and pagerank.

In addition the provider of RSS feeds will benefit from visitors clicking on the link to read the whole article. 

RSS is a protocol, based on XML, that provides an open method of syndicating and aggregating web content. Using RSS files, you can create a data feed that supplies headlines, links, and article summaries from your website. Using RSS-feeds will update content from websites delivered to them via a ‘news aggregator’, to receive these types of feeds.

Pagerank can be distributed within a site by internally linking. By internally linking it is not possible to increase the total Pagerank. Internal links from higher pagerank pages to lower pagerank pages will decrease the pagerank of the referring page and increase the pagerank of the receiving page.

However the aggregated sum of pageranks is increased by increasing the number of pages in the site.

Link popularity is measured as the the total number of web pages which link to a website (or individual web page). Link popularity influences the pagerank of your website. Link popularity is one factor that is used by Search engines to determine a webpage’s position in the search results. A site with more inbound links will be positioned higher than a similar site with fewer links. Google uses the pagerank value, in which links are one the factors which determing the pagerank value.

Not only the number inbound links are important but also the content of the site that refers to your website.